Case Study

The Nutrition Program SaaS Platform for Coaches

A subscription-based SaaS platform built on ASP.NET MVC (.NET 4.8) with React WebView, deployed on Windows Server with MSSQL — empowering fitness professionals with automatic meal plan generation, branded mobile apps on Google Play & App Store, and marketing automation.

.NET 4.8
MVC + React
3
Platforms
2
App Stores
The Nutrition Program Platform
3
Platforms (Web, iOS, Android)
2
App Stores (Google Play & Apple)
100%
White-Label Branding
Auto
Email & SMS Flows
Platform Features

Everything a Nutrition Coach Needs

From automatic meal plan generation to client management and marketing automation, TNP gives fitness professionals the tools to grow their business.

Meal Plan Generator

Automatic meal plans based on macros, diet types, goals, and custom food databases

Macro Calculator

The most advanced macro-nutrient calculator on the internet with customizable splits

Branded Mobile App

React WebView app deployed on Google Play & App Store — check-ins, meal plans, progress photos

Client Management

Manage clients, track progress, send messages, and schedule appointments

Email Automation

Automatic email flows to nurture leads and convert prospects into paying clients

SMS Marketing

Automated SMS sequences integrated with sign-up forms for higher conversion rates

Lead Capture

Built-in nutrition lead magnets — free meal plan downloads that capture email and phone

Web Page Builder

Dynamic, branded websites for gyms and nutritionists with built-in lead generation

Meal Plan Generator Dashboard
Meal Plan Engine

Automatic Meal Plans in Under a Minute

The heart of TNP is its powerful meal plan generator. Coaches can create fully customized meal plans in seconds, adjusting macro splits, diet types, goals, and even personalizing the food database with their own supplement products to maximize revenue.

  • Automatic meal generation based on macro targets
  • Customizable macro splits and diet type presets
  • Personalized food & supplement database
  • Automatic meal changes and plan adjustments
  • Export and share plans instantly with clients
Mobile Experience

Branded App on Google Play & App Store

Built with React WebView, the mobile app is deployed on both Google Play and Apple App Store. Clients check in with their coach, view and edit meal plans, upload progress photos, and track water intake — all through a fully branded native-feel experience.

  • Client check-ins with progress photos
  • View and edit personalized meal plans
  • In-app messaging with the coach
  • Water intake tracking & reminders
  • Automatic appointment reminders
TNP Mobile App
Lead Magnet & Web Design
Lead Generation

Web Design With a Nutrition Lead Magnet

TNP includes a full web page building service — dynamic, engaging websites customized for gyms and nutritionists, each featuring a built-in lead magnet that captures prospects with a free downloadable nutrition plan.

  • Custom-branded business landing pages
  • Free meal plan download as lead magnet
  • Integrated email & SMS capture forms
  • Professional web design starting at $57.95/mo
  • Seamless integration with automation flows
Marketing Automation

Turn Clicks Into Clients Automatically

The platform includes a powerful automation engine that works in the background — converting leads into loyal clients through automated email sequences and SMS flows. From the moment someone downloads a free meal plan, the system nurtures them automatically.

  • Automatic email drip campaigns after sign-up
  • SMS marketing sequences for higher engagement
  • Lead scoring and conversion tracking
  • Customizable automation triggers and timing
  • Analytics dashboard for campaign performance
Marketing Automation Dashboard
How It Works

From Sign-Up to Revenue in 3 Steps

TNP handles the heavy lifting so coaches can focus on what they do best — helping people get healthier.

1

Set Up Your Brand

Create your account, upload your logo, and customize the meal database with your own products. TNP helps with the initial setup to get you started.

2

Launch & Capture Leads

Your branded landing page goes live with a nutrition lead magnet. Visitors download free meal plans and enter your automated email & SMS funnel.

3

Grow & Manage Clients

Automation converts leads into clients. Manage meal plans, track progress, and communicate — all through the branded app and coach dashboard.

Technology Stack

Built With Modern Technologies

A robust, scalable architecture powering a multi-platform SaaS ecosystem.

ASP.NET MVC (.NET 4.8)
React WebView
MSSQL
Windows Server
Google Play
Apple App Store
Stripe Payments
Email Automation
SMS Integration
REST API
Bootstrap
Subscription Billing

Need a Similar SaaS Platform?

We build custom subscription-based platforms with automated marketing, client management, and branded mobile experiences — tailored to your industry and business model.

Visit The Nutrition Program Get In Touch